Mission for Graphic Designer
平面设计师的使命

To inspire/educate our customers with best-in-class design and turn design into a competitive advantage to fuel our long-term growth. Our graphic designer is expected to take a brand first approach and produce collateral for all our outward facing channels: Tmall/Weidian product pages, packaging/marketing collateral, social media accounts.
用设计来激励和教育我们的客户，把设计变成竞争优势，以促进我们品牌的长期增长。我们的平面设计师作为品牌设计核心，为我们品牌所有的面向外部渠道产生优质设计：天猫旗舰店/微店页面，包装/营销宣传册，社会媒体帐户等。

Outcomes 效果 

1. Deliver internal brand/culture guide 提供内部品牌/文化指南
a. Deliver a gDiapers brand PPT deck 提交gDiapers喜戴品牌PPT
b. Create a LifeCow company culture PPT deck 设计LifeCow来福牛企业文化PPT
2. Generate all gDiapers product pages 设计gDiapers所有产品页面
a. Tmall Flagship Store 天猫旗舰店
b. Weidian Flagship Store 微店旗舰店
3. Localize marketing collateral for gDiapers brand/products 本土化gDiapers喜戴营销宣传册
a. Product/brand brochures 产品、品牌宣传册
b. Packaging  包装设计
4. Strategically test/optimize graphics to increase conversion rates 从品牌和客户角度出发有策略性地测试/优化图形以提高转化率
5. Review all outward facing content for brand consistency  保持所有传播内容的品牌调性一致

Core Competencies 核心

• High standards 高标准
• Efficient 有效
• Follow-through on commitments 遵守承诺
• Attention to detail 注意细节
• Self-starter 自我驱动
• Teamwork 团队合作
• Customer focus 客户关心
• English reading/writing (英文读和写)